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  • hardie karges 4:48 pm on August 18, 2015 Permalink | Reply
    Tags: clickbait, , ,   

    Clickbait and a Better Mousetrap: Internet as Swiss Cheese 

    Facebook is a carnival midway, if you’re an oldster, or maybe a hippie fair, if you’re a boomer, everybody trying to sell something, mostly crap, but you never know, gotta’ get you off the pavement and into a cool room to discuss matters, like an Oriental rug merchant, sip some mint tea, and finesse that bulge in your pocket, the one that holds the money, not the one that wears the genes…

    The Internet is Swiss cheese, Emmentaler, hardened and full of holes, going off in to other dimensions. FB is a 3-D medium, a surface like People magazine, all smiles and light, and an infinite number of worm-holes that you’re supposed to crawl down for a better view of the Matrix, the ads, the commercials, the dark hidden world of desire unrequited…

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  • hardie karges 8:38 am on June 3, 2015 Permalink | Reply
    Tags: clickbait, , ,   

    #Clickbait and the Decline of Western Civilization 

    Clickbait’: I like that word. Doesn’t that describe most of what passes for the so-called ‘social media’ these days? People are even starting to write—and talk—like HuffPost: “You won’t believe what happens next.” And then they pause—dead stop. You have to ask what happens next while looking around to see if you’re missing any important advertisements or coupon specials…

    But videos are the worst. It’s no wonder advertising loves the medium. I don’t know of any official figures, but you must easily spend twice the time watching a video as you do reading the same information at your own chosen speed…

    That’s the key: waste time shopping. Department stores in Thailand rearrange the whole store once a week, just to mess with your head, and make you waste time shopping–and buying. But, of course, in Thailand the ‘Psychology’ section of any bookstore is full of marketing tips. “I’m okay, you’re okay?” yeah, right. Pay in advance.

    Yes, we’ve certainly advanced past the primitive days of TV, that dinosaur medium long since surpassed in the effort to see who can watch a movie on the smallest screen while acting the hippest and coolest in the process. Monetize it by multiplying it. Revolutions per minute = sales per minute, consumption of precious resources while flying through the air firing two guns simultaneously… you won’t believe what happens next…

     
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